I was particularly interested since the event would also include a tour of the new look House of Fraser store, where I worked a mere 16 years ago. (Let's just gloss over the fact that my 'blog age' suggests this means I worked there when I was a ten year old child). HoF has already changed massively since I was a fixture in the beauty hall back in the day, and I was keen to see what else the store had...errr....in store.
So that's how I found myself loitering outside House of Fraser with a host of other North East bloggers last night. I'm not much of a loiterer, really, so I was glad when we were led into the store and shown to the Michael Kors fashion area where we were kindly treated to glasses of fizz and canapes (and big jelly strawbs. God, I love big jelly strawbs.) The store's transformation is still a work in progress at the moment, with completion set for 12th November, but it's obvious that the scale of the change is huge, particularly in the beauty department, where the store is extending out into the mall to create space for a luxury beauty emporium housing brands such as Jo Malone, Tom Ford, Nars and Armani....basically my dream, but in shop form. IN SHOP FORM! I cannot wait to see how the store looks once it's done and there's a good chance I'll be running around the aisles squealing once I do (Good people of HoF - I'm just warning you.)
|In the FROW|
After we'd had a nosey around the store (and I'd run to Biba to ooh and aaah over the amazing, unique designs they have - by far my favourite HoF brand and in my opinion THE best place on the high street for affordable designer-like embellished pieces), we were treated to a fashion show with fab clothing from (as well as HoF) stores like Dorothy Perkins, Simply Be and Topshop. Fair play to the models who were consummate professionals, even throwing in a few moves throughout the show. If I'd had a new more glasses of fizz I think I'd have been tempted to join in. (Darn you, car). The show was presented by Kelly from Heart Radio, and I was disappointed I didn't get a chance to speak to her as I listen to her breakfast show every day on my morning commute, and I love it, even if they do play DeBarge's 'Rhythm Of The Night' EVERY. DAY. I mean, I like DeBarge as much as a the next person, but that song is 30 years old now, and I remember it when it was released, which makes me OLD. *See note above re my 'blog age').
After the show, we were sent off on our merry (not too merry - car, remember?) way with goody bags. Oh, did I say goody bags? I should have said AMAZING-Y BAGS, because mine included luxury treats such as Show Beauty Pure Treatment Oil (which I used this morning on my locks and it's made me looks like Jennifer Aniston. From the back, obvs), Creme de la Mer Eye Gel (hello smooth, youthful peepers!), Clarins Eau Dynamisante and body lotion (I love that smell!), as well as Molton Brown, Rituals, Decleor and Aveda goodies. Oh, and a super cute limited edition Celia Birtwell tote bag, which is free when you buy a £50 intu metrocentre giftcard until the end of October. FREE!
I had a fabulous time at the event and would like to thank intu metrocentre and House of Fraser for inviting me. And HoF, if you need anyone to mystery shop the new beauty hall, I'm your woman!
Intu metrocentre's Fashion Live AW15 event runs until this Sunday, with fashion shows throughout each day.
House of Fraser unveils it's new look on 12th November, and I'm gutted that I'll be in Nashville pretending to be a country music star (well, not gutted, because, well, NASHVILLE!! *suppresses scream*, but I am disappointed I'll miss it). I look forward to checking it out when I get back!