A while ago I wrote about my visit to Show Beauty at House of Fraser, IntuMetrocentre, where I was treated to the Show Signature bouncy blow dry just before I swished myself off to….errrr….a dark and dingy country pub in Northumberland (feeling super glam, though). I loved it, so when I got the chance to go back for another Signature blow dry to celebrate the launch of the brand’s new products a couple of weeks ago, I was like, HELL. YES.
I already have lots of love for the existing range, in particular the Premiere Dry Shampoo and Finishing Spray, both of which are unlike any styling product I’ve tried and totally justify the £30 (each) price tag.
Included in the new product launch are three shampoo, conditioner and mask ranges – Sublime Repair, Pure Moisture, and Lux Volume (this last one is not yet released), as well as a Leave In Conditioner and a Body Oil, which I’ll talk about later on.
My stylist Marie had already given me a heads up that Show would be launching shampoos and conditioners on my previous visit, so I was super duper excited to try them out this time. As my hair is fine, and coloured, and basically everything awkward, I usually go for volumising products, but Marie suggested using the new Pure Moisture Shampoo and Conditioner, to give my over-processed locks a treat. As I’d hoped, the new products have the same delicious scent as the rest of the range – like warm crème brulee – and the ingredients lists are pretty impressive – both the Pure Moisture Shampoo and Conditioner contain White Truffle to balance moisture, Caviar, which is rich in proteins, Soy Protein to strengthen and Pro Vitamin B5 to nourish and smooth the hair, as well as Shea Butter to treat the scalp. Sounds good enough to eat!
I was treated to the full works with my blow dry – Marie used Thermal Protect and Lux Volume Mist on my hair while drying it with a round brush for plenty of bounce. By the time my blow dry was done I was swishy and glam once more.
Along with the Shampoo and Conditioner, there’s a Pure Moisture Treatment Mask which includes the ingredients above as well as Hydrolyzed Pea Protein – I don’t even know what this means but I’m going with it, because after using this my hair felt softer than it has in ages – particularly the ends which are often dry and prone to snapping off.
All of the new hair products are paraben and sulphate free. I have to be honest and say that I’ve tried a few sulphate free shampoos before and been put off by the lack of lather – after years of massaging a head full of bubbles it felt a bit weird – but actually the Pure Moisture Shampoo does foam up enough to get a good lather going – and most importantly, the lack of nasties means that these products don’t dry out the hair and actually visibly brighten and prolong colour. I can vouch for this – my hair’s in that awful ‘can’t decide what I wanna do with it so I’ll just leave it a dull, brondey -mousey – pretty-much-nothing colour’ stage, but I was amazed at how the products brought out the warm tones in my hair and gave it an overall healthier look.
Another product in the new collection, as I mentioned earlier, is the Allure Shimmer Body Oil. I did think it seemed strange that a body product would be included in the collection since all of the other products are for hair, and I usually don’t go for this sort of thing anyway, body oils I’ve tried previously have been too greasy for my liking, but when I tried the product on my hand I was hooked – the oil is infused with delicate gold shimmering particles that would look stunning with a tan but even managed to make my pasty skin look glowing, and the smell…..THE SMELL! Yep, it’s the same signature scent as the hair products, and strong enough that it could be worn instead of perfume, but not overpowering. It also made my skin baby soft – I kept stroking my hand in an admittedly creepy fashion after trying it – that’ll be down to the Argan and jojoba oils, Aloe Vera and Vitamin E. Again, no parabens in here, either. This is about as luxe a body product as you can get – trust me, you NEED this!
Since my visit to Show a couple of weeks ago I’ve been alternating using the Pure Moisture and Sublime Repair ranges for my thrice-weekly hair wash and my hair is softer, smoother and shinier than it’s been in months – I’ve even put off dying my hair again for the time being as it looks so healthy – and I keep catching whiffs of the beautiful scent every time I move my head. I’ve lost count of the number of people I’ve invited to smell my hair – and those who didn’t politely decline agreed that it smells delicious – even on day 2. I’ve even seen a difference in how easy blow drying my hair is after using these – previously I’d blast my hair then run straighteners over to smooth it – I can actually ditch the straighteners with these, as even after just my usual blow dry my hair is smooth and sleek, so there’s an extra five minutes in bed for me!
So, any negatives to the range? Well, obviously it’s a leeeeetle pricey – but in terms of how much I spend on, for example, body products, it’s not actually that far off. Admittedly it’s way more than I would have ever considered spending on hair products if I hadn’t tried them first – but that’s the great thing – you can book yourself in for a Signature Blowdry (£25 in House of Fraser) before yournight out with the girls, get yourself a glam new coif and try out the products before buying. Win win!
Since I am of the ‘bigger is ALWAYs better’ opinion, I’m really looking forward to trying out the Lux Volume range once that’s available, but if. Like me, you have dull, coloured hair that’s just a bit ‘meh’, I totally suggest trying the Pure Moisture range to see a visible difference. I promise you’ll be swishing all over the shop!
Have you tried Show Beauty’s new products?