Abercrombie & Fitch First Instinct Fragrance Review

If you’ve ever visited an Abercrombie & Fitch store, tell me this: what’s the first thing you notice when you walk in the door? No, I don’t mean the half naked man strategically loitering at the entrance to entice you in. It’s the smell, isn’t it? The smell of A&F’s original men’s cologne, Fierce, which is so distinctive that I can usually tell if there’s an A&F store within 100 yards just by catching a whiff. It’s a really nice smell – like clean, fresh, manly outdoorsyness all in one. So I’ve always known that Abercrombie make delicious men’s fragrances, but I hadn’t ever tried any of their fragrances for us ladies.


First Instinct is A&F’s newest women’s scent, and it comes in a sleek, simple bottle with a rose gold lid which fits perfectly with the brand. The bottle suggests that the fragrance is subtle, fresh and playful; I think that sums it up perfectly. The scent is inspired by the first moment of attraction; that first spark you feel (like when I first saw the guy at the door in A&F Vegas, maybe?!)


I did wonder if maybe the fragrance would be too ‘young’ for me – very sweet, or fruity, maybe – but that’s not the case at all. With top notes of Magnolia, Grapefruit Zest and Passionfruit, and a sultry Amber base, First Instinct is really light to wear. I’ve been using it over the last couple of weeks and it’s perfect for sunny weekends; not overpowering, but fresh and long lasting.


In keeping with the Abercrombie and Fitch brand, I think this is a fragrance you should have fun outdoors in the sunshine in – ride a bike, cor climb a mountain, maybe? I won’t be climbing any mountains myself, but I will be wearing First Instinct this weekend whilst drinking Prosecco in a beer garden. That’s sort of outdoorsy, isn’t it?

Abercrombie & Fitch First Instinct EDP, from £35 for 30ml.

* Many thanks to the lovely folk at Kenneth Green Associates who provided this fragrance in exchange for my honest review. 

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