#ThrowbackThursday - Geordie Jeans

If you grew up in the North East in the eighties and nineties, I don't need to tell you what Geordie Jeans is - or should I say, was. For anyone who didn't, Geordie Jeans was basically an institution, the one place you'd beg your mam to take you to in advance of any school party or youth club event so you could get kitted out in the fashion denim of the time.

Geordie Jeans on Grainger Street, Newcastle
Image from Google
I can remember the Geordie Jeans store on Grainger Street in Newcastle. It was vast - piled high with all types of denim, along with t-shirts, hoodies and jackets. Jeans were pinned to the walls above the shelves so you could see the various cuts and colours. Later on, Geordie Jeans opened a store in the Metrocentre too which was closer for me. I can remember going in once and being delighted that they had the mustard yellow jeans I'd seen someone wearing in the crowd on Top Of The Pops the previous Thursday evening.  Even better was when I spied a mustard yellow psychedelic-patterned hooded top which would totally match. It was kind of a Happy Mondays sort of look. I knew I could pair them with my black suede Wallabee shoes and look totally cool.

I wore that outfit to the local community centre disco and I can actually remember people commenting how nice it was and asking where I'd bought it. Thinking back, I must have looked like I was covered in a huge pile of yellow vomit. But that was the early nineties for you.

As I got a bit older, and my fashion sense began to change (although I am still partial to a bit of psychedelic mustard), I started to see Geordie Jeans in a slightly different way. I graduated onto Internacionale and (if I was feeling flush) Miss Selfridge. Geordie Jeans became somewhere I'd turn my nose up at; a shopping destination for (for want of a better word) charvas. By the time it closed almost a decade later, I hadn't been in for years, but I still felt a tinge of sadness that a Geordie institution had come to it's end. Nowadays, if I hear people discussing Geordie Jeans it's always with fond memories and that's how I think of it too.

Do you remember Geordie Jeans?

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